A cinematic AI-generated spec commercial for McPlant, built around the idea of the burger as a rare discovery hidden deep inside the jungle.
Role
Creative Direction · Concept Development · AI Visual Direction · Prompt Design · Image Generation · Video Animation · Editing · Sound & Voice Direction
Creative Direction · Concept Development · AI Visual Direction · Prompt Design · Image Generation · Video Animation · Editing · Sound & Voice Direction
Tools
Nano Banana · Kling · ElevenLabs · Suno / Music Tool
Nano Banana · Kling · ElevenLabs · Suno / Music Tool
Project Overview
This project explores how AI tools can be used to create a polished commercial film from concept to final execution. The goal was to develop a short advertising piece for McPlant with the look and rhythm of a real food commercial, while keeping the tone simple, optimistic, familiar and memorable.
The film presents McPlant as “a rare find”: a plant-based burger discovered like a hidden treasure in the middle of a lush jungle expedition.
Concept
A female explorer enters a dense jungle in search of something rare, almost legendary. The journey builds like an adventure film, but the final discovery is unexpected: the McPlant, presented as a hidden treasure.
The idea turns the product into the reward of the expedition. Instead of explaining the burger, the film creates desire through discovery, mystery and a simple visual metaphor.
Tagline
Storyboard Development
The storyboard was built as a sequence of clear commercial beats: entering the jungle, following clues, discovering the product, tasting it, and ending with a recognizable brand closure.
Each image was generated to define a specific moment in the narrative. The goal was not just to create attractive frames, but to build a visual rhythm that could work as an actual advertisement.
Shot Structure:
1. Jungle atmosphere / establishing shot
2. Explorer entering the environment
3. Map or clue moment
4. Close-up of jungle textures
5. Product reveal in the forest
6. First bite / emotional reaction
7. McDonald’s restaurant transition
8. End card with tagline
AI Workflow
The project was developed through an AI-driven production workflow. I first defined the concept, tone and visual references, then generated the key storyboard frames using Nano Banana. These frames were used as the foundation for the animation stage.
The animation was created in Kling using a start-frame and end-frame logic, allowing more control over continuity, camera movement and visual consistency. Each clip was directed with subtle cinematic motion to avoid an artificial or chaotic result.
The final stage focused on editing, pacing, voiceover and music, making sure the film felt like a compact commercial rather than a collection of AI-generated shots.