A speculative art direction project exploring AI-generated perfume bottles for a luxury brand context. The series reimagines fragrance packaging as soft sculptural objects, combining frosted glass, organic silhouettes, pearl caps and leather details inspired by LOEWE’s craft language. The project was developed with Midjourney and Nano Banana as an exercise in visual direction, material exploration and premium product aesthetics.
AI Process
The project started with visual experimentation in Midjourney, exploring different bottle shapes, materials and luxury product compositions. Once the direction was defined, I used Nano Banana to refine the images, improve consistency and build a more coherent product family.
The process focused on controlling shape, material, lighting and brand feeling. The goal was not only to generate beautiful objects, but to create a believable visual system that could exist as a premium fragrance collection.
