This project focuses on the creation of a visual identity and promotional campaign for Bühne Theatre, an experimental theatre space dedicated to the deep exploration of the human experience through performing arts. The central concept of the campaign revolves around the idea of theatre as a “human mirror,” a place where the audience confronts their own internal realities and explores new perspectives.
The first campaign consists of a series of images and visual narratives that invite introspection and reflection, using visual metaphors such as mirrors, natural landscapes, and symbolic elements to evoke the duality of the human condition. Through these images, the goal is to establish an emotional connection with the audience, provoking a deeply personal and introspective response.
The second campaign follows the same thematic thread but focuses on self-exploration through objects. These objects will be central to monologue-based performances, offering a deeper insight into the complexities of the human experience.
As an experimental theatre, Bühne Theatre not only challenges traditional conventions but also transforms the way the audience perceives and experiences theatre, turning each performance into an opportunity for self-discovery and emotional exploration. The project aims to attract a sophisticated and culturally aware audience, inviting them to an immersive and transformative theatrical experience.
Second Campaign
